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What’s the difference between theory and reality?

In theory there is no difference, but in reality there is.

One of the most common points of frustration I constantly hear about from HR and recruitment managers is that there are plenty of theories on employee retention,...

It seems that this title wasn’t completely made up by a sci-fi author, but is actually the result of a study that was conducted in 2017 among 17,000 employees from 19 different industries. This study was conducted by two non-profit organizations Mental Health America a...

In this last chapter on body language, we’ll talk about the body itself. This topic is divided into two parts:

  1. Outward appearance and presentation

  2. Movement in an open space – posture, sitting position, stability, and hands.

It is important to understand each...

Your very first moments with your audience set the tone for the entire presentation.These are the moments during which your audience members try and figure out if they’re in for an interesting and worthwhile presentation or yet another boring, life draining presentatio...

A presentation does not take off like an airplane does

By: Ariel Halevi

Take off take time.  The plane starts by moving slowly, and gradually picks up speed, until it can actually lift off the ground.  Sadly, presentations that try to take off this way are likely to leav...

Israeli Prime Minister, Benjamin Netanyahu, managed to surprise other government ministers when he showed up at the weekly government meeting with a stopwatch. The ministers soon discovered they had no more than 3 minutes to present their agendas.

This scenario demonstr...

We live in a world that is surrounded by a massive influx of information that is easily available. If you want to find out more about a subject, all you have to do is go to a computer or smart phone and type it in. It’s that simple. We, literally, have a wealth of info...

When Amy Cuddy was teaching at the Harvard Business School, she noticed a disturbing pattern; her female students were continuously scoring lower grades than her male students. Being an acclaimed social psychologist, she suspected something other than objective cogniti...

The year is 1748; British Aristocrat John Montague, who was the 4th Earl of Sandwich, Kent, invested the majority of his leisure time to play cards. He loved gambling so much that he didn’t want to stop and lay down his cards, not even to eat; but he enjoyed eating a s...

Now that we’ve established what Business Storytelling is and why it can benefit your business, it’s time to focus on the how: how do I effectively tell my story?

3 models for building a business story

Not all people naturally tell a story like th...

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